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Privacy policy

Perci Blu™

Last Updated: 4.28.2025

This Privacy Policy describes how Perci Blu™ ("we," "us," or "our") collects, uses, and shares personal information of users of our website, www.perciblu.com. Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

 1. Information We Collect

We collect several types of information from and about users of our Site, including:

Information You Provide Directly

  • Contact Information: Your name, email address, phone number, shipping address, and billing address.
  • Account Information: If you create an account, we collect your username and password.
  • Order Information: Details about the products you purchase, payment information (processed by our payment gateway), and order history.
  • Communications: Records of your communications with us, including emails and customer service inquiries.
  • User-Generated Content: Any reviews, comments, or other content you post on our Site.
  •  Marketing Preferences: Your preference for receiving marketing communications from us.
  • Survey Responses: Information you provide in any surveys you participate in.

Information Collected Automatically:

  • Device Information: Your IP address, browser type, operating system, device identifiers, and mobile network information.
  • Usage Information: Information about how you use our Site, including the pages you visit, the links you click, the time you spend on pages, and referring URLs.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. This helps us personalize your experience, analyze website traffic, and for advertising purposes. You can manage your cookie preferences through your browser settings (see Section 5 below).

Information from Third Parties:

  • Payment Processors: We receive limited payment-related information from our payment processors to confirm payments.
  • Shipping Providers: We receive shipping address and contact information to fulfill your orders.
  • Analytics Providers: We use third-party analytics services to collect and analyze usage data about our Site.
  • Advertising Partners: We may receive information about your interactions with our ads on other websites.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and Improving Our Services: To process and fulfill your orders, manage your account, provide customer support, personalize your experience on our Site, and improve our website and services.
  • Communication: To communicate with you about your orders, account updates, promotional offers (with your consent where required), and other important information.
  • Marketing and Advertising: To send you marketing communications about our products and promotions (you can opt-out at any time, see Section 5 below), and to serve you targeted advertisements on other websites.
  • Analytics and Research: To analyze how users interact with our Site, understand trends, and improve our marketing efforts.
  • Security and Fraud Prevention: To protect our Site and users from fraud, security breaches, and other harmful activities.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We may share your personal information with the following categories of recipient:

  • Service Providers: We share information with third-party service providers who assist us with various operations, such as payment processing, shipping, email marketing, website hosting, analytics, and advertising. These providers are contractually obligated to protect your information.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena, court order, or government investigation.
  • Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
  • With Your Consent: We may share your information with third parties for other purposes with your explicit consent.
  • Aggregated and Anonymized Data: We may share aggregated and anonymized information that does not personally identify you with third parties for various purposes, including analytics and marketing.

4. Your Choices and Rights

You have certain choices and rights regarding your personal information:

  • Access and Update Your Account Information: If you have an account on our Site, you can access and update your personal information by logging into your account settings.
  • Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails from us by clicking the "unsubscribe" link at the bottom of our emails or by contacting us directly (see Section 9 below).
  • Cookie Preferences: Most web browsers allow you to control cookies through their settings. You can typically block or delete cookies. Please note that disabling cookies may affect the functionality of our Site.
  • Your Privacy Rights Under State Laws (e.g., California): Depending on your location, you may have additional rights under applicable state privacy laws, such as the right to know what personal information we collect about you, the right to request deletion of your personal information, and the right to opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. Consult with your state website for more information about your rights.
  • To exercise any of these rights, please contact us as described in Section 9 below. We may need to verify your identity before fulfilling your request.

 5. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixel tags) to collect information about your browsing activities on our Site.

Types of Cookies:

  • Essential Cookies: These cookies are necessary for the basic functionality of our Site, such as enabling you to log in and make purchases.
  • Performance Cookies: These cookies collect information about how you use our Site, such as which pages you visit most often and if you encounter any errors. This information helps us improve the performance of our Site.
  • Functional Cookies: These cookies allow our Site to remember your preferences (e.g., language, region) and provide enhanced features.
  • Advertising Cookies: These cookies are used to deliver advertisements that are relevant to your interests. They may also be used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.
  • Managing Cookies: You can manage your cookie preferences through your web browser settings. Most browsers allow you to block or delete cookies. For more information about how to manage cookies, please refer to your browser's help documentation. You may also be able to opt-out of some third-party advertising cookies through industry opt-out pages like th Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include [Describe the general types of security measures you use, e.g., encryption, secure servers, firewalls, access controls]. Please be aware that no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your information.

 7. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine our retention periods include:

The duration of our relationship with you.

The necessity of the information to provide our services.

Our legal and regulatory obligations.

The need to resolve disputes or enforce our agreements.

8. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under this age without verifiable parental consent. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately (see Section 9 below), and we will take steps to delete such information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Perci Blu™

26625 S Western Avenue, Rancho Palos Verdes, Ca 90275

hello@perciblu.com

10. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any revised Privacy Policy on our Site and update the "Last Updated" date at the top of this policy. We may also provide you with additional notice of significant changes, such as by email. Your continued use of our Site after the posting of a revised Privacy Policy constitutes your acceptance of the changes